Not very long ago, big business seemed to be at the core of the creative world. Clients were set on aligning with the largest agencies, top talent would only consider industry giants for their CVs and award ceremonies seemed to dole out accolades to the same big names year after year. But things are very different now. Thanks to an ever [...]
According to Vanessa Bosman, Managing Director at Just Design SA, following numerous local and international design awards in 2024, the creative industry is once again confronting longstanding issues: the legitimacy of these awards followed by the true value of creative work, and consequently, the issue of unfair compensation. While these topics have been discussed for decades, nothing has changed, and we [...]
Tanya de Jongh, Integrated Creative Director and Head of Design at RAPT Creative, says it’s long overdue that we start recognising the distinctiveness of design and doing better by the discipline. By understanding the unique contributions that designers bring to the table, we can elevate the role and celebrate the deep thinking and skill required to craft truly impactful design work. [...]
Montserrat Petit, writing for drupa, is the founder and managing director of the Barcelona-based marketing agency MOND Marketing On Demand. She writes that in today’s world, we are constantly bombarded with all kinds of information in all possible formats, shapes, colours and sounds. Our brains receive thousands of messages every day and are constantly switching […]
Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]
On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]