The IMM Institute will host its annual Gala Dinner on 8 May 2026, recognising outstanding achievement across marketing, supply chain management and business leadership at the prestigious IMM Institute Excellence Awards. Modern Marketing is a proud media partner. The evening, hosted in partnership with Kwikot, will honour exceptional individuals and organisations that have demonstrated excellence […]
According to Andrew Solomon, Marketing Director of the Achievement Awards Group, innovation has become one of the most frequently used, and least interrogated, words in business. In practice, it has increasingly become shorthand for technology: artificial intelligence, automation, platforms, dashboards, data at scale. To be clear, these developments are powerful. They’re reshaping how organisations operate, […]
Miliswa Sitshwele, Head of social media at Flow Communications, says social media continues to evolve at lightning speed, reshaping how brands connect with audiences. With users projected to reach 40.77-million by the end of 2026, the opportunity for brands has never been greater. But connection isn’t just about reach anymore, it’s about resonance. As we […]
Robin Fisher, regional VP of Emerging Markets at Salesforce, says the company’s research found that standards of customer engagement are shifting again, and that marketers in South Africa are prioritising innovation in a radically altered landscape. Salesforce’s State of Marketing report shows that as technology drives customer expectations to new heights, marketers in South Africa […]