Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]
According to Karena Crerar, Advisory Lead at Edelman Africa, before the pandemic brands were able to plan and prepare for potential crises based on known risks. However, things are no longer predictable. We do not yet know the nature of the challenges that await but we can be certain their effects will be felt for […]
Jess Weiner, CEO of Talk to Jess, was one of the speakers at the #Loeries2020 Creative Week. Her presentation was based on the business of belonging: how inclusivity evolved the world’s most famous doll. ‘Although I initially started talking to women and girls, I realised that in order to make a real systemic impact, you […]
Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]
Our Modern Marketing Digital TrendCamp video features Kate Thompson-Duwe, Head of Strategy: Arts & Entertainment at AMPlify (entertainment division of Eclipse Communications), whose video focuses on diversifying your offering for continued audience awareness during a pandemic. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. […]
According to Attic Rush, creativity in advertising, most of the time, refers to the creative itself. In the ‘good old days’, advertising media was limited to print, radio and TV. Then entered the digital world. As mobile devices become more common, mobile screens are where the majority of consumers’ eyeballs are. Although the story and the […]
Myles George, Global NeedScope Director, says that not so long ago, it seemed quite straightforward for companies to align with a purpose. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It […]
James Moffatt, CEO of Promise Agency, says any business making use of an external agency to manage their communication needs will probably have heard the two cardinal business buzzwords for 2020: adaptability and agility. But has this sentiment impacted the service that has been delivered? Has your company’s strategic messaging changed as a result? Has your […]
Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]
Shaune Jordaan, Hoorah Digital CEO, states that today’s consumers are more discerning and demanding than ever before. These days, data is not just a modern marketing panacea, data is digital marketing. Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach. Going into 2021, implementing […]