Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]
Our Modern Marketing Digital TrendCamp video features Kate Thompson-Duwe, Head of Strategy: Arts & Entertainment at AMPlify (entertainment division of Eclipse Communications), whose video focuses on diversifying your offering for continued audience awareness during a pandemic. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. […]
According to Attic Rush, creativity in advertising, most of the time, refers to the creative itself. In the ‘good old days’, advertising media was limited to print, radio and TV. Then entered the digital world. As mobile devices become more common, mobile screens are where the majority of consumers’ eyeballs are. Although the story and the […]
Myles George, Global NeedScope Director, says that not so long ago, it seemed quite straightforward for companies to align with a purpose. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It […]
James Moffatt, CEO of Promise Agency, says any business making use of an external agency to manage their communication needs will probably have heard the two cardinal business buzzwords for 2020: adaptability and agility. But has this sentiment impacted the service that has been delivered? Has your company’s strategic messaging changed as a result? Has your […]
Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]
Shaune Jordaan, Hoorah Digital CEO, states that today’s consumers are more discerning and demanding than ever before. These days, data is not just a modern marketing panacea, data is digital marketing. Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach. Going into 2021, implementing […]
Loeries media partner, Modern Marketing, asked some of the 2020 Loeries Creative Week speakers why advertising awards are important for the industry as well as their tips on creating successful and purposeful campaigns. Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts […]
The theme of the 2020 Loeries Creative Week is #CreateChange, and Sanlam will be offering financial insights and tools to creatives who work in this fast-paced industry that sees many talented individuals struggling to find time to focus on financial planning. Sanlam has affirmed its commitment to South Africa’s creative industry through a partnership with […]
According to the Novus Group, every second of your brand exposure counts, and it is vital to know how many people are being exposed to the company’s identity at any time, as well as how it impacts on brand awareness. According to Harvard researchers, about 90% of purchasing decisions are subconscious. This means the longer your […]