Stephanie Heitman, managing editor of the LOCALiQ blog, states that while December brings fun, family and food, it can also leave business owners and marketers feeling pressed for time and resources. But, with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. […]
Jarred Mailer-Lyons, Head of Digital at The MediaShop, says as we begin to slowly transition from managing the pandemic to the recovery of the economy, it is clear that the period of lockdown and a pandemic of this scale and magnitude is bound to have a significant impact on our lives. Of course, we will […]
Quinton Luck, Managing Director at Arc South Africa, says that adopting a data strategy is like adopting a dog. With a few years into the game of developing and implementing data strategies, it is pretty clear to me that many potential clients seem to suffer from a ‘fear of commitment’ and ‘fear of the unknown’. […]
Modern Marketing attended the virtual launch of the OneDayOnly annual commerce Odometer – which is released to better understand South Africa’s online consumer behaviour behind the rapidly expanding local e‐tailer sector. The annual index was conducted among 5806 OneDayOnly shoppers. The South African e‐commerce industry has experienced a massive boom in 2020. Accelerated by the […]
Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects to unfold over Black Friday. Click-and-mortar retailers and domestic appliances are expected to be the big winners over the crucial November retail promotional season as consumers open their wallets and retailers […]
According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]
Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa’s more than 59.2 million citizens comprise of people from vast ethnic and cultural backgrounds, differentiated further by age, sexual orientation, education, religion, gender and geography. Brands should tap into cultural intelligence in order […]
Giulia Iorio-Ndlovu, Chief Marketing Officer of Simba, states that today’s brand managers must walk a tightrope between creativity and technology, innovation and empathy. The role that brands play in society has changed dramatically over the decades. More recently, as digital migration, the rise of social media and the Covid-19 pandemic have affected our lives, we […]
Zanele Hlatshwayo, YouTube lead at Google Africa and Ciarán Whitaker, FMCG Industry Manager at Google Africa, state that there are 24 million South Africans over the age of 18 on YouTube, and that this number is growing. This is not a platform number, but the number of adult viewers who can be reached through advertising […]
Boniswa Pezisa, Net#work BBDO’s Group Chief Executive, is this year’s Loeries Hall of Fame inductee. Chicken Licken’s Managing Director and Chief Marketer, Chantal Sombonos-Van Tonder, has won the 2020 Marketing Leadership and Innovation Award. Pezisa is a lover of life, hats and other accessories, and she has experience in delivering breakthrough communications strategies across a wide range […]