According to new Consumer Pulse research from Growth from Knowledge (GfK) South Africa the behaviours and sentiment of online consumers during the Level 3 lockdown have increased. South African consumers look set to accelerate their journey towards online shopping beyond the pandemic as they stay in to enjoy the investments they have made in their […]
According to Arisha Saroop, Managing Director of The MediaShop Durban, the Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a social, health and economic perspective. As some economies ground to a halt and others are still recovering from imposed lockdowns, brands, like individuals, are […]
The Adobe Creative Cloud 2020 workshop for beginners, presented by Modern Marketing LIVE and Mo Jogie, Design and Strategy Director at MSD, aimed to empower participants in their unique creative scenarios, giving them a competitive advantage, and confidence to deliver professional quality design across multiple mediums from print to video and everything in-between. ‘These workshops […]
Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]
Business Director and Consultant at Acceleration, David Alves, says brands seem to be merely accepting that they cannot operate as they always have been, and that is part of the problem. You can’t keep doing what isn’t working and hope for a better result. What should brands be doing right now in order to capitalise in […]
According to TT Ndhlovu, Founder and Director of NuWave Communications, we are looking at a generation of the next big disruptors, where the vast majority cannot imagine what the world would be like if social media did not exist. They are connected to the beat of the online world, to friends, businesses and have access […]
Loeries recently held its annual general meeting, where a new board was appointed for 2020/2021. Fran Luckin, Chief Creative Officer at Grey Africa, was elected as the new chairperson, taking over from Tseliso Rangaka, Chief Creative Officer at FCB Joburg and Hellocomputer. ‘I am delighted to be joining this incredible team of industry captains to propel […]
Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]
Roman Magis, Principal Director of Video, Advertising and Content for Accenture Africa, states that the world has experienced enormous disruption in the broadcasting arena. As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media […]
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal. Data is undoubtedly necessary when justifying why any medium should be on a schedule, especially for multinational brands who have strict tracking criteria, and where bonuses are dependent on key performance indicators (KPI) delivery. […]