In our exclusive Modern Marketing Industry Interview series, we feature Steph van Niekerk, a Creative Director at Grey Advertising who discusses creating insightful campaigns that engage people. Early life I started off by studying Business Science at UCT – as I was clever in Math and Science and never considered myself to be a creative. […]
To help overcome consumer fatigue, Abhishek Borah, INSEAD Assistant Professor of Marketing, and his co-authors launched a research study to explore the potential for social media communication that customers do not get tired of and, on the contrary, love to share with others. Crafting social media posts that drive both clicks and profits and how […]
The Nedbank IMC 2020 conference will be screened live via green screen studios in Johannesburg, Cape Town and London. The format remains the 15-minute Ted Talk style that the conference has become known for. The first-of-its-kind marketing conference in South Africa will take place virtually on Friday 24 July 2020. The organisers of the marketing […]
According to the South African Council of Shopping Centres, shoppers are going to be timid to venture out once the lockdown is fully lifted, which emphasises the importance of evolution in business: adaptation to the needs of the customers. Other than if it had to blow up, the worst thing that could happen to a […]
Modern Marketing LIVE is proud to present an online Adobe Creative Cloud 2020 workshop for beginners. Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more. Take your ideas to new places by preparing professional-quality designs, exploring tools, workflows and ideal user interface settings. The […]
Research conducted by eMarketers indicates a sharp increase in social media usage, particularly TikTok and Facebook, states Stephanie Mashigo, Eclipse Communications’ Social Media Manager. While this spike is expected to drop once lockdown measures continue to be lifted, features such as live streaming, video chat and gaming will undoubtedly be around for significantly longer. The […]
According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, the way customers experience and engage with brands today is very different. To successfully take marketing from evolution to execution requires us to start thinking and doing things differently. Globally, executives have woken up to the fact that we now find ourselves in an […]
According to Shaune Jordaan, Hoorah Digital CEO, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience (CX). Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers […]
According to Jennifer Perry, Senior Director, Cognitive Science and Audience Strategy at Acceleration, agile brands are building the human understanding it takes to create long-lasting experiences that will linger with consumers after the current crisis. The Covid-19 pandemic means that most organisations are preoccupied simply with keeping the lights on and their doors open. But […]
On 23 June, Modern Marketing LIVE hosted an ‘E-Commerce 101: Exploring Business Opportunities’ webinar. Attendees could engage with experts and gain the knowledge to develop their own strong E-commerce platforms. The webinar was sponsored by In-Detail and DHL. Gerald Yapp, Creative Director at In-Detail, discussed the fundamentals of setting up your website as well as […]