According to Karyn Strybos, Marketing Manager at Everlytic, in many instances, over-burdened marketers simply cannot send out the targeted, timely and personalised content at the scale that is required to drive customer engagement more effectively than their competitors. Technology, and more specifically, marketing automation, is now rapidly changing this equation. Marketers have long since identified […]
Facebook has tips for helping retail owners connect with their customers and keep their businesses on track whether the businesses are temporarily closed, slow or growing. Here are some recommendations based on the status of your business: 1. Business temporarily closed • Consider taking your retail shop online with your own website. Set up a Facebook […]
Eyecom’s Public Information Display (PID), which is designed and built-in South Africa, communicates important Covid-19 information and best practices using visual aids. It also has two hands-free sanitisers located on either side, allowing the public to sanitise their hands before and after visiting a location. The messages displayed are in line with the World Health […]
Our Modern Marketing Digital TrendCamp video features Karyn Strobes, Marketing Manager at Everlytic, who discusses the power of automation. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at home. The video should be about […]
According to Bluegrass Digital CEO Nick Durrant, since the global lockdown, millions of people have turned to digital tools and methods for work, entertainment and shopping. Companies also had to rethink the way they do business and had to adapt to the ‘new normal’. It is more urgent now than ever before that businesses invest […]
Ed Flower, Chief Commercial Officer at Acceleration, mentions that businesses, from big-brand, high-street retailers, to the personal trainer at the local gym, are needing to deliver their services and products online. Governments and central banks are unleashing radical measures to support economies. That would have seemed unthinkable even during other times of global economic stress […]
Modern Marketing is conducting a survey on running a series of in-depth skills development Adobe workshops. Please participate in the quick survey and give us feedback on the topics you’d like us to cover. The survey deadline is 19 May 2020.
Our Modern Marketing Digital TrendCamp video features Pepe Marais, Founder and Group Chief Creative Officer of Joe Public United, whose video highlights embracing and enhancing creativity during the lockdown period. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video […]
Moving Tactics says several experts are predicting that societies will need to social distance until 2022. How do you get business done in this ‘new’ normal? One solution is using technology, such as digital signage, to overcome the difficulties. On-the-Go content Communicating effectively to customers and staff in-store is essential during a health crisis. Instead […]
According to Willem S Eksteen, Chief Executive at Stone, this pandemic demands social distancing, so now more than ever, well-thought-out communication engagement is critical to business continuity to connect people and maintain relations. Everything has changed and what we knew as normal is now different. We foresee new competition and more competition as people reinvent […]