According to the South African Council of Shopping Centres (SACSC), we must create products and experiences with and for specific consumer audiences if we want them to become loyal customers. Gone are the days when we could say, ‘Advertise it and they will come’. That’s because consumer behaviour has undergone a huge transformation in an […]
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop, reckons that we are all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced as load shedding has once again become one of the most used buzzwords in South Africa. But while we wait for the government to […]
Physical traits (such as vocal tract dimensions) combined with harmonics and speech patterns create a unique digital pattern or voiceprint that is then used to identify a customer stated Gerrit de Villiers, Presales Manager Inovo. Although there are other benefits (such as enhanced CX through quicker customer identification), this technology has been primarily used to […]
According to Chris Botha, Group Managing Director at Park Advertising, audience equals income. This equation has been true in the media game for years. In theory, it all makes sense. We’re all familiar with the concept of ‘clickbait’ (content whose main purpose is to attract attention and encourage visitors to click on a link to […]
Scott Matthews, Head of Moving Tactics Retail Analytics, mentions that retail business decision-makers are increasingly recognising the value of data and insight-driven decision-making and will continue to invest in and rely heavily on information and analytics. But in the same breath, we must realise that retailers in emerging economies have a variety of challenges that […]
According to Statista, about 20 to 22 million people in South Africa use a smartphone, which accounts for nearly one-third of the country’s population. This, together with the declining cost of data is changing consumer behaviours, and businesses are increasingly having to turn to different channels and platforms through which to interact with their customers, […]
Yvette Gengan, Digital Media Manager at The MediaShop, thinks back to when AI first became a buzzword across the globe. How many years would you say that was? Three, five, maybe ten years ago? If you thought of any of the above, you’ve not gone back far enough. I recently came across an article about a […]
According to Bluegrass Digital CEO Nick Durrant, good website design and interface structure is possibly the most important consideration for any modern business. Websites can be built in so many different ways, but they’re only a few of them that will successfully attract new business and retain existing customers by providing a good customer experience. […]
Rob Anderson, CEO of Brand Hubb, recalls that Facebook was born in 2004, but its ‘newsfeed’ only showed up in 2006, with the like button premiering in 2007. Back then, there was no talk about algorithms because everything was seen in a chronological order, which meant you never missed a post from a friend or […]
According to Adriaan Gouws, Director: Client Leadership, Middle East and Africa at Acceleration, consumer insight around culture, purchase behaviour, brand sentiment and advocacy are some of the key drivers behind relevant consumer engagement. Ask any marketer, salesperson or creative director – the desire and need for consumer insight is one of the most important elements in […]