Lisa Schneider, managing director of the Digital School of Marketing, says that the internet can be looked at as a global collection of interconnected networks. Not only are the things we use becoming more interconnected, but they are also able to access the internet, which opens up a new frontier of opportunities for digital marketers. When we […]
According to the South African Council of Shopping Centres (SACSC), Artificial Intelligence (AI) has become a critical feature in the digitisation of in-store retail, personalising the customer experience and creating a more engaging retailer consumer interaction. For retailers, both big and small, AI is more than just a buzzword. It is creating new opportunities while […]
Thuso Mmotlana, Buyer at The MediaShop, asks, with all the noise and clutter in the market, how a brand can illuminate itself to have a long and productive life as well as make a mark in cultural and artistic history – like Ladysmith Black Mambazo. On 11 February 2019, I heard the sad news of […]
Cape Town based fashion and lifestyle agency, The Press Room, receives an influx of emails and DM’s via social media from content creators seeking tips, advice and how to be a part of their PR list. So the agency has put together a few essential tips for upcoming ‘Influencers’. Establish your brand and find your […]
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]
I’ve helped thousands of small business owners to make massively more sales than ever before. I am going to share my top marketing tips with you. 1. Get the best marketing advice Throw your old marketing guides and audio programmes in the recycling bin. You need to know what works today and the marketing landscape changes rapidly. Before putting any marketing tips or [...]
Jennifer Gvozdek, Marketing Manager at Omnivex Corporation, stated that digital transformation was a hot topic in 2018 and that it is sure to continue impacting organisations in 2019. In fact, according to a Forrester Research survey, 46 per cent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic [...]
Andesign, a large format print business based in the UK, has created a 3.5m-high x 2m-long (11.5ft x 6.56ft) elephant, using its Massivit 1800 3D printing solution. Once 3D printed, the mammal was given a coat of paint to ensure added realism. It can now be seen smashing through the wall of the company’s Sutton-Coldfield premises. This will serve as a [...]
The Virtual Space, which manufactures smartphone-based virtual reality (VR) headsets in Africa, is calling on individuals, companies and organisations to help grow its Pioneer VR Education Kit, which is an early step towards providing affordable VR education for all. The kit is used in classrooms with Google Expeditions, allowing teachers to control the experience while learners view the VR content via [...]
The continuous innovation of Color Alchemy technology, with the collaborative efforts of Wideopen Platform, BrytePac and Excel Print, has resulted in a portable light box with 2 x 3m dimensions. It takes only 15 minutes to set up, which is much shorter than traditional LED video walls. The control of specialised artwork executions combined with tailored lighting and shading, create a [...]