The Modern Marketing Expo, held from 8-10 September at Gallagher Convention Centre, attracted 5345 visitors from 24 countries including 14 countries in Africa. The top 10 countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Botswana, Namibia, Lesotho, Eswatini, Zambia, Malawi, DRC and Kenya. Visitors could see new products and business opportunities in the […]
As foot traffic patterns shift and e-commerce continues to place pressure on physical retail, malls are having to reinvent their value proposition. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Camagu Sam, Senior Sales Manager, Mall Ads will explore how treating physical retail space as a structured media […]
In South Africa, Black Friday has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. Consumer insights agency KLA has compiled findings using YouGov Profiles data and [...]
Craig Lubbe, CEO of bidorbuy, discusses emerging e-commerce opportunities and what entrepreneurs abroad are doing that their local counterparts could be doing. In May this year, the UN Conference on Trade and Development (UNCTAD) released a report that showed e-commerce’s share of the global retail trade grew from 14% in 2019 to 17% in 2020. The huge increase, representing tens of [...]