PR Needs To Shift So Clients Remain Relevant In An AI-Driven World
S’phindile Kabwe Garcer from Tribeca Public Relations says in 2026, we are moving into a space where ‘search’ as we know it, is dying. People aren’t clicking through 10 different websites to find an answer anymore, they’re just asking AI, and expect the first answer to be the right one. Whether it’s ChatGPT, Gemini, Co-Pilotor […]
