Steve Duck, Chief Revenue Officer: Media at Tractor Outdoor, says South Africa now has roughly 16,200 billboard faces, with steady growth over the past six months, and digital inventory expanding even faster, with roadside screens up around 10% year-on-year. But most of that growth continues to concentrate in Gauteng, where new sites are added to […]
According to Lizelle Mc Connell, Sales Director at Tractor Outdoor, out of home (OOH) is not the same industry it was two decades ago. Across the global landscape, the OOH arena has typically been an industry that has seen more men enter its ranks than women – but things are starting to change. And this change is desperately needed, said Mc Connell, but [...]
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal. Data is undoubtedly necessary when justifying why any medium should be on a schedule, especially for multinational brands who have strict tracking criteria, and where bonuses are dependent on key performance indicators (KPI) delivery. […]