The Modern Marketing Expo, held from 8-10 September at Gallagher Convention Centre, attracted 5345 visitors from 24 countries including 14 countries in Africa. The top 10 countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Botswana, Namibia, Lesotho, Eswatini, Zambia, Malawi, DRC and Kenya. Visitors could see new products and business opportunities in the […]
Sue Blaine, senior writer and editor at Flow Communications, put linens why communication is a risk management tool. If you have ever felt a jolt of annoyance when someone solved a problem for you without asking what you actually needed, you already understand community resistance. It is a reasonable response to being handed an outcome […]
When South Africa recognised South African Sign Language (SASL) as its 12th official language, it marked a historic step towards inclusion. Now, Castle Milk Stout builds on that milestone with Sign Your Clan, a new campaign creating what are believed to be the world’s first formally recognised sign language representations of traditional African clan names. […]
Willem Steenkamp, senior writer and editor at Flow Communications writes that for too long, the dominant narrative about climate change has been one of apocalypse: collapsing ice shelves, parched earth, species extinctions, bleached coral, catastrophic storms and even the current northern hemisphere heatwaves, conjure up fears of irreversible environmental calamity. While climate change science justifies […]
Barry Venter, CEO of Nashua discusses how to keep a legacy brand relevant in a fast-changing market. As technology, customer behaviour and market conditions change, businesses need to keep up. In some cases, that might mean making wide and deep changes to the business model to ensure that the company remains relevant. The challenge for […]
As foot traffic patterns shift and e-commerce continues to place pressure on physical retail, malls are having to reinvent their value proposition. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Camagu Sam, Senior Sales Manager, Mall Ads will explore how treating physical retail space as a structured media […]