Caleb Shepard, Digital Media Director at The Digital Media Collective, outlines why email should be prioritised when setting out your e-commerce marketing strategy, and why direct ownership of your customer data can empower your brand and increase revenue. Email marketing can yield a more than 4% sales conversion success rate around key sales dates like […]
Samantha Hogg-Brandjes, Owner and MD of GinjaNinja, says that PR is the breakthrough marketing tool that delivers. PR can augment what no other marketing tactic can achieve on its own. A marketer with a PR team on their side can communicate business value at scale. A recent independent study in the UK, reveals that 76% […]
Digital media is one of the fastest growing sectors in the marketing and signage industry. Location, environment, compiling the correct content for a target audience and being aware of trends will help users implement a successful digital signage strategy. To reach your targeted audience, a marketing strategy is key. You should also be aware of trends […]
According to Casey Mantle, Head of Chatterbox at 8909 Digital, in this fast-paced digital landscape, the impact of influencer marketing is constantly evolving. With the introduction of Threads, a standalone app by Instagram, the landscape has been transformed yet again. This article explores the impact of Threads on influencer marketing and how it is revolutionising […]
According to David Lichtenstein, CEO of Superhuman Sales, by the end of 2023, the number of emails sent worldwide per day is expected to reach a staggering 347 billion. Globally, over 4.2 billion people, accounting for more than half the world’s population, were active email users in 2022. In the competitive marketing world, one truth […]
Nontokozo Madonsela, Group Chief Marketing Officer at Momentum Metropolitan Holdings, addresses how to lead with purpose, using three lessons we can take from the movie, Jerry Maguire. Nearly 30 years after its release in 1996, Jerry Maguire is still one of the most quotable movies of all time. Who can forget, ‘Show me the money’? […]
According to Times 3 Technologies, having a robust tech foundation is no longer a nice to have, it has become a must-have as retailers look to do things differently without blowing their budgets. By optimising everything from inventory management and order fulfilment to finances, supply chain and customer engagement, the right Enterprise Resource Planning (ERP) […]
The future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years. As the landscape shifts, successful businesses consciously adapt to the new era of digital technologies and economies, according to the Future Shopper Report 2023 by […]
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness will be explored at the Nedbank Integrated Marketing Council (IMC) Conference on 15 September. Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in. Understanding the different facets of […]
Hustle Media says that running a successful influencer marketing campaign requires careful planning, strategic execution, and a deep understanding of the dynamics involved to avoid the headaches and challenges that can often pop up when rolling out an influencer campaign. Set Clear Goals Before diving into an influencer marketing campaign, it is essential to establish […]