The Nedbank IMC white paper states two rules: everything has changed so change with your customers and stop calling everybody Millennials. These are just the first in a succinct list of rules and highlights outlined in a white paper from the conference, which took place online in July with 1200 delegates. Prepared by Caitlin Ferreira, Senior Lecturer […]
Business Alchemist Andreas Smit says brands that are not engaging directly with their customers beyond the realm of traditional media are guaranteed to lose traction and market share. There is more than enough evidence to confirm that consumers are not brand loyal and nothing about lockdown changed that. In fact, up to 36% of consumers […]
Todd Szahun, Senior Vice President of the Consulting Division at Kantar, states that this year in retail will be remembered for many things, from empty store shelves and the challenges that physical retail faced to the record growth of e-commerce and the rise of last-mile delivery partners. Consumer behaviour and state government guidelines in response […]
According to David Alves, Business Director at Acceleration, a measurement framework is a methodology and strategic business exercise to provide a standardised marketing measurement capability that is aligned to commercial and marketing objectives, and that enables a business to make marketing decisions based on data and insights. We are often told that you cannot manage […]
Angelika Kempe, Executive Consultant at Ad Ops, states that digital agencies lend themselves to an output-based or value-based compensation model more than traditional agencies. They have the tools to objectively measure results, which should, in theory, enable them to adjust their fees according to the value they create or their success in meeting the campaign […]
Lead strategist at Eclipse Communications, Jacki McEwen, explains that the term Generation Alpha was coined by demographer and sociologist, Mark McCrindle, who estimated that 2.5 million Generation Alphas are born globally every week and will account for about two billion of the global population by 2025. Born between 2010 and 2025, the successors of Generation […]
In our exclusive Modern Marketing Industry Interview series, Executive Creative Director at the Duke Group, Suhana Gordhan, discusses how her 16-year long career in advertising stems from her love of creativity, and that she had to be quite resilient to break into the industry – and fight to stay in. Getting into advertising Gordhan always loved being creative […]
Kantar and IAB’s online insights in action series, held on 30 September 2020, featured Natalie Otte, Head of Kantar Insights Johannesburg, and Stina van Rooyen, Head of Brand at Kantar Insights Division. They shared learnings from BrandZ’s Top 30 Most Valuable South African Brands report 2020. Top BrandZ is the largest brand-building platform in the […]
Our Modern Marketing Digital TrendCamp video features Zubeida Goolam, Co-Founder and Chief Creative Officer at Brandtruth//DGTL, whose video focuses on diversity in the branding and advertising industry. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at […]
According to Attic Rush, there is a gap in both the local and international market for brands to get ahead in eSports (competitive gaming). Over the past five years, eSports has progressed from being a niche gaming subculture to a growing cultural phenomenon. The industry is attracting millions of online viewers per month via livestreaming sites […]