According to Dawn Rowlands, CEO of Dentsu Aegis Network, all of us have been impacted by the spread of Coronavirus (or COVID-19) and therefore it is imperative that marketers equip themselves with agile strategies that can help navigate the potential obstacles and barriers to revenue and success; and it is key that they address how […]
According to R-Squared, some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, e.g. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed […]
Rohan Reddy, Executive Creative Director for the McCann Africa network, says just three months ago, most had never heard of ‘the Coronavirus’, but now it is a household word. In response, countries are shutting their borders, denying visas and grounding airlines. Schools and universities are closing, supermarket shelves are being emptied of everything from toilet […]
These are unprecedented times. COVID-19 is having a major impact on our way of life, with governments around the world introducing nationwide lockdowns. We hope you and your loved ones are all safe – your health and the health of those around you should be the priority at this time. From Modern Marketing, we want […]
Offlimit Communications stressed the fact that the Coronavirus is affecting brands and the marketing industry as a whole. As the virus outbreak spreads, the world’s biggest and smallest companies have begun making contingency plans to ensure minimal impact. Self-quarantine, working from home and social distancing may help mitigate the coronavirus but it also threatens to […]
Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: Ssome advertisers are shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL says that with the outbreak and rapid spreading of COVID-19, the entire world seems to have been turned on its axis as many industries are now forced into unfamiliar territory and left in either fight or flight mode in this seemingly post-apocalyptic era. As companies grapple with […]
According to Paula Sartini, founder and CEO at BrandQuantum, technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report, until now only 44% of global companies have embraced the […]
According to Sandra Gordon, CEO of Stone Soup PR, any crisis calls for strong leadership, delivered with clear, concise communications. Failure to address the many communications issues related to a crisis only deepens misunderstanding and fear and creates further havoc. President Cyril Ramaphosa stepped up to the plate when he announced COVID-19 a national disaster. […]
Saskia Schuldig from 1-grid states that the 2020 budget speech raised concerns for various sectors upon the announcement of South Africa’s third recession since 1994. According to Statistics SA, the economy contracted by 0.8% in the third quarter and 1.4% in the fourth-quarter of 2019. Various businesses may feel the pressure of success; profitability and […]