Barry Venter, CEO of Nashua discusses how to keep a legacy brand relevant in a fast-changing market. As technology, customer behaviour and market conditions change, businesses need to keep up. In some cases, that might mean making wide and deep changes to the business model to ensure that the company remains relevant. The challenge for […]
According to Casey Mantle, Head of Digital at Special Effects Media & member of the IAB South Africa Influencer Marketing Committee, for years, the influencer marketing industry has treated disclosure as a small piece of campaign administration. Add ‘#ad’ to the caption. Select the paid partnership label. Put the required wording into the creator brief. […]
Willem Steenkamp, Flow Communications senior writer and editor asks if brands should stay neutral in our divided world? Whether or not a brand should take a public stance on social or political issues is no longer a simple marketing decision. It is a fundamental strategic dilemma. As our world becomes increasingly polarised, the pressure on […]
The theme of the 2026 Nedbank IMC is ‘Shift Happens™’. Media partner Modern Marketing interviewed Khensani Nobanda, Group Chief Marketing Officer (CMO) at Nedbank, about the shifts needed in marketing leadership, brand connection and more. The shift to more valuable partnerships. What needs to change in the relationship between brands and their agencies to ensure […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can sometimes appear easier to prove than it really is. Campaign dashboards often look fantastic with high reach, excellent click-through rates (CTRs) and efficient costs […]
Large language model (LLM) ChatGPT boasts that it has approximately 900-million weekly active users worldwide. If just one LLM, albeit the most popular, is boasting almost a billion users a week, it is hardly surprising that more people are starting to roll their eyes at the flood of AI-generated content everywhere. DUO Marketing + Communications […]
According to Ivan Moroke, MAA Chairperson, the debates happening across boardrooms and agency briefing rooms in South Africa right now are not new and not unique to our market. They go something like this: is marketing a science or a creative discipline; should we rely on data or on expert intuition; are we investing in […]
Studies in psychology and consumer behaviour consistently tell us that emotionally charged experiences are remembered vividly. Purely functional ones? Vicki Scheffel, Founder and Creative Director of GeSkenk, doubts many of us can even recall one of them, which honestly should concern more businesses than it currently does. Why? Because companies are spending significant amounts of […]
Jacques Burger, CEO at The Up&Up Group, says as creative industry leaders, we like to believe we are in the business of rational persuasion. We talk about being data-led, insight-driven and optimised. We measure what works and we defend what we can prove. We build cases, not just campaigns. And yet, quietly, often uncomfortably, we […]
Leslie Adams, Sales Director at Reach Africa, says Connected TV (CTV) receives just 7% of total media budgets, despite delivering a knockout punch on returns (30% higher ROI according to Analytics Partners). The question worth asking is why, because CTV is not new anymore, and the evidence is strong. Audiences have already made the move, […]