According to the latest State of the Nation report from Worldpanel by Numerator, the FMCG market reached R414 billion in the 12 months to December 2025, delivering +4.6% value growth and +3.3% volume growth year on year. Household participation increased by +1.9%, driven by higher shopping frequency. However, the underlying story signals tightening basket discipline. […]
According to Ziphindiwe Ngcobo, Department Executive for Marketing, Isuzu Motors South Africa, we have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them. I say this as someone who started her career at Kantar, where data is not just […]
According to Gillian Rightford, Executive Director, Association for Communication and Advertising (ACA), marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex. One of the ongoing challenges within that complexity is how much […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. But their popularity increasingly comes with the downside that it can be difficult for a brand to stand out from the other advertisers’ jostling for […]
Veronica Moleele, CEO of Penquin, is calling on marketers to embrace purposeful risk-taking as an essential strategy for success. Moleele argues that as platforms become increasingly packed with forgettable content, creative risk-taking has transitioned from a creative ‘extra’ to a business necessity. ‘Every second, someone is selling something. That’s why I believe creative risk-taking is […]
According to Willem Steenkamp, Flow Communications senior writer and editor, says that for the past few years, artificial intelligence has largely been in an experimental phase. But the focus for 2026 will likely be less about novelty and more about real-world application. Here are four trends for 2026. Trend 1: Integrated And Multimodal Generative AI […]
According to Thule Ngcese, Creative Partner, Distrikt 9 (a VML supplier development partner), AI is giving us flawless sunsets, flawless skin, flawless everything. But when perfection becomes the norm, it stops being a differentiator. Humans were never built to experience the world through sight alone. We have four other senses waiting to get back in […]
S’phindile Kabwe Garcer from Tribeca Public Relations says in 2026, we are moving into a space where ‘search’ as we know it, is dying. People aren’t clicking through 10 different websites to find an answer anymore, they’re just asking AI, and expect the first answer to be the right one. Whether it’s ChatGPT, Gemini, Co-Pilotor […]
Miliswa Sitshwele, Head of social media at Flow Communications, says social media continues to evolve at lightning speed, reshaping how brands connect with audiences. With users projected to reach 40.77-million by the end of 2026, the opportunity for brands has never been greater. But connection isn’t just about reach anymore, it’s about resonance. As we […]
Brandon Head, Creative Director at The Hardy Boys, a VML company, says on a crowded supermarket shelf, a little touch of chaos can make your brand stand out. The secret is getting the balance right. I’m paraphrasing, but I’ve always enjoyed Seth Godin’s definition of remarkable: ‘The word ‘remarkable’ literally means something worth making a […]