According to Zak Haeri, MD for South Africa at NIQ, a perfect storm of economic volatility, new consumer expectations and rapidly evolving lifestyle choices will redefine the FMCG sector in the year ahead. For FMCG retailers and brands, this moment requires a clear-eyed understanding of how value, affordability, convenience and lifestyle choices are being redefined […]
Time Out South Africa has launched the local edition of Time Out’s world-famous The Joy Revolution insight series, a powerful, community-led study that calls on brands to prioritise real, meaningful joy in their advertising, content, and experiences. The Joy Revolution, proudly sponsored by Jacaranda FM, proves that authentic human connection is the most potent driver […]
The last stretch of the year often pushes creative teams to the edge, says Darren Morris, CEO of Lucky Hustle. Every year, as the festive season approaches, the advertising and creative industries face a familiar tension. Brands push out campaigns and year-end content at full speed, while creative teams feel the growing pressure of constant […]
Viewers might go on holiday, but viewing certainly doesn’t. Leslie Adams, Sales Director at Reach Africa, says for years, the industry has repeated the same old December cliché: Come the unofficial start of the summer holidays with the long weekend of the 16th, expect all audiences to pack up, head out and ‘switch off’, leaving […]
According to Jill Mulligan, Head of Marketing at 1st for Women, there’s a pattern in how we talk to women, and it’s become such a habit that we barely notice it anymore. The truth is, we’ve built an entire commercial and cultural ecosystem that sees women primarily as doers, as holders of things, as performers […]
With online content becoming more dazzling by the day, it’s getting harder to wow people and harder still to make content that leaves any kind of lasting impression. Add to that the growing trend towards screen fatigue and digital detoxing, and the message is clear: if brands want to stand out, digital-only is not the way. But pairing it with a [...]
Rob Garden, Strategy and Communications Director at Levergy, discusses how passionate purpose can forge powerful connections, using Nedbank’s new content piece, titled #Run4Avos, as an example. We open on a quiet suburban street. The dull thud of soles on tarmac draws our attention towards the runner at the top of the picture. As the inspirational music […]
Caleb Shepard, Digital Media Director at The Digital Media Collective, outlines why email should be prioritised when setting out your e-commerce marketing strategy, and why direct ownership of your customer data can empower your brand and increase revenue. Email marketing can yield a more than 4% sales conversion success rate around key sales dates like […]
The future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years. As the landscape shifts, successful businesses consciously adapt to the new era of digital technologies and economies, according to the Future Shopper Report 2023 by […]
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness will be explored at the Nedbank Integrated Marketing Council (IMC) Conference on 15 September. Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in. Understanding the different facets of […]