According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can sometimes appear easier to prove than it really is. Campaign dashboards often look fantastic with high reach, excellent click-through rates (CTRs) and efficient costs […]
According to Mateen Suliman, Business Development Executive for digital media at iqbusiness, digital marketing has never had more tools, targeting options, and dashboards. And yet, many brands are working harder than ever for returns that feel smaller than they should. Often, the reason for this is that brands are still following ‘conventional wisdom’ that has […]
According to Gillian Rightford, Executive Director, Association for Communication and Advertising (ACA), marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex. One of the ongoing challenges within that complexity is how much […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. But their popularity increasingly comes with the downside that it can be difficult for a brand to stand out from the other advertisers’ jostling for […]
Unilever South Africa is a Bronze Sponsor of this year’s WesBank New Generation Awards. As a proud media sponsor of the awards, Modern Marketing interviewed Tamryn Taylor, Head of Marketing / Demand Generation: Beauty, Well-Being and Personal Care at Unilever, about its support for the awards, how to create the most impactful marketing campaigns, influencer marketing trends, and more. Why does [...]
Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]
Celebrate Printing SA’s 110th anniversary with a webinar taking place on 18 March. One of the new benefits the federation is introducing is medical cover for the visual communications industry. Agility and Health Squared have partnered with Printing SA to bring you a one of a kind medical offering for you and your staff that […]
According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]
According to Kirsten van Rooyen, Head of Digital at Simply Black Media, at the onset of the pandemic, many businesses were not digitally-savvy and were initially unsure how to go about reshaping their communications to meet the needs of an evolving audience. The events of 2020 reshaped the world in ways we never thought possible. […]
Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]